Do You Curate Your Audience?
Earlier this week, in a hot New York City, I was having some tea and lemonade with a dear friend who is a senior publishing executive. ...
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JOHN JULIUS SVIOKLA
May 28, 2022
Sales Reinvention: Why the iPad is a person to person innovation
Nothing happens until somebody sells something. -- Anonymous I admit it. I love salespeople. There are few things more precious to an...
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JOHN JULIUS SVIOKLA
May 27, 2022
Five Attributes of Paradigm Breaking Innovations
Recently, a team consisting of MIT students, along with Pratt & Whitney and Aurora Flight Science Corporation announced a radical new...
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JOHN JULIUS SVIOKLA
May 26, 2022
iPad: The Remote Control for Everything?
At this year's cable show, Comcast CEO Brian Roberts demonstrated, the iPad as the new remote control for your for your video experience....
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JOHN JULIUS SVIOKLA
May 25, 2022
Your Innovation is Hard? Lessons from the Brooklyn Bridge
Yesterday was the 127th anniversary of the opening of the Brooklyn Bridge, and I confess I love her. To me The Brooklyn Bridge is the...
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JOHN JULIUS SVIOKLA
May 24, 2022
Gifting as Branding: How Coke & Pepsi Use Social Media
Coke & Pepsi are very active in social media and I think their hard work is helping to build up a "trust bank" with their audience. As...
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JOHN JULIUS SVIOKLA
May 20, 2022
Four Implications of the Internet of Things for Business
I believe we will see a 10,000 to 100,000 increase in the number of computers, phones, devices and living things attached to the internet...
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JOHN JULIUS SVIOKLA
May 9, 2022
Create "Choosing" (Not "Shopping") Experiences
On a recent, gorgeous day in New York City I walked from Bergdorf Goodman at 59th Street & 5th Avenue past Cartier on 52nd street and...
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JOHN JULIUS SVIOKLA
May 8, 2022
Do Your Knowledge Workers Have a "Bitsmith"?
Along with my colleagues Jeff Hesse and Terry Holliday, I have been trying to understand what makes some teams of knowledge workers more...
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JOHN JULIUS SVIOKLA
May 8, 2022
Wolframalpha vs. Google = Power vs. Simplicity?
Google tapped into an existing set of mental relationships to make their model work. Think of Andy Warhol; Andy worked with Campbell Soup...
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JOHN JULIUS SVIOKLA
Apr 14, 2022
A Better Way to Rate Bonds
"Sunlight is the best disinfectant." – Justice Lewis Brandeis A day before Lehman went bankrupt, they carried an A rating from Moody's on...
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JOHN JULIUS SVIOKLA
Apr 3, 2022
Why Twitter is the Duct Tape of Marketing and Why Every Firm Needs to Know How to Use It
Chris Curran & John Sviokla Duct tape is universally useful because it is incredibly simple, almost infinitely flexible, easily...
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JOHN JULIUS SVIOKLA
Apr 1, 2022
Will the CIO Lose the C?
Co-authored with Chris Curran There is some disturbing new data for the role of the CIO. Thomas Wailgum of CIO.com says, "Given the......
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JOHN JULIUS SVIOKLA
Mar 25, 2022
Why Google Should Buy OfferPal
Offerpal reports itself to be the leading platform for the monetization of social networks. Their key service is the ability to give...
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JOHN JULIUS SVIOKLA
Mar 22, 2022
Does Cisco Have its Head in the Clouds
Many pundits are railing about Cisco's move into the server market because the company's current gross margins are 10-20% less in the...
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JOHN JULIUS SVIOKLA
Mar 14, 2022
Google Earth and The Demand Lens
My older brother Skip is a doctor who started and runs a substance abuse clinic in Rhode Island. His business is booming! But if you...
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JOHN JULIUS SVIOKLA
Mar 6, 2022
A Tale of Two Economies: How to regain trust in our markets…
Our economy relies equally on rational economic transactions and mutually felt trust in the trustworthiness of the system. In this...
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JOHN JULIUS SVIOKLA
Feb 27, 2022
Yahoo’s Reorganization: Moving deck chairs on the Titanic?
I get worried when a person who grew up in a slower software world (e.g. Autodesk) gets to be CEO of a firm like Yahoo! which sits in the...
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JOHN JULIUS SVIOKLA
Feb 24, 2022
Why the Internet is As Important to Our Recovery As the Stimulus Package
I am optimistic that we will have the most innovative decade that this country has ever seen, and it is largely due to the fact that the...
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JOHN JULIUS SVIOKLA
Feb 20, 2022
The Fifth Wave: Why social media is here to stay
I believe that we are in the fifth wave of information technology adoption in society and organizations. The first was centralized...
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