JOHN JULIUS SVIOKLAJan 1BRANDINGReal Time Brand ManagementOn March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart...
JOHN JULIUS SVIOKLASep 22, 2022BRANDINGStarbucks Crowdsources Two Obvious Apps That Every Retailer Should Have!
JOHN JULIUS SVIOKLASep 8, 2022MARKETINGDesigning Promotions in the Internet Age: Groupon’s Five Key Lessons for All Companies
JOHN JULIUS SVIOKLAAug 3, 2022BRANDINGDisney Buys Marvel: How to Design 3D BrandsMany comic fans around the world, my eldest son John included, will bemoan today's announcement that the Disney entertainment zaibatsu...
JOHN JULIUS SVIOKLAJul 5, 2022INNOVATIONHow the iPad is Like the Tesla RoadsterCourtesy of my dear friend Peer Munck (Founder of MunckMix, a music distributor), I just had my first ride in a Tesla Roadster, the...
JOHN JULIUS SVIOKLAJun 12, 2022BRANDINGDigital Innovation in Social Space: The Patriot's Jumbo, Jumbotron
JOHN JULIUS SVIOKLAJun 11, 2022INNOVATIONInnovations in Listening to the Market: eBay could do better...